WebRevolution

Internet marketing strategie 2008

2009-04-30T04:23:00.001-07:00

Nyenrode Internet marketing strategie 2008: Presentatie Ton Wesseling - OrangeValley: Tips voor online rendement optimalisatie in de B2B/C wereld

View more presentations from Ton Wesseling.

Trends in online publishing

2008-10-10T13:05:00.000-07:00

Trends in online publishing door Marco Derksen van Marketingfacts.nl

The Death of the Grand Gesture

2008-09-28T15:26:00.000-07:00

Deborah Schultz at Web 2.0 Expo 2008 (New York) about ‘The Death of the Grand Gesture’.

Google Earth in 2020

2008-09-28T15:10:00.000-07:00

A future Google TV ad

Prometeus - The Media Revolution - Part Two

2008-09-28T15:07:00.000-07:00

In the year 2015 People have access to a deep information. However the press as you know it as seed to exist. The road to 2015 began in XX century.

Prometeus - The Media Revolution - Part One

2008-09-28T15:02:00.000-07:00

Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Category: Entertainment

Web 2.0 Business Models

2008-09-21T07:11:00.001-07:00

A look at some ways to make money with a Web 2.0 approach to business

Social network websites

2008-08-26T14:22:00.001-07:00

Best practices from leading services

Social Media Measurement

2008-08-26T13:54:00.000-07:00

Introduction to Social Media

2008-08-26T13:49:00.000-07:00

Future Web Trends

2008-04-15T00:15:00.000-07:00

Mobile Marketing

2008-02-10T14:46:00.000-08:00

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Leveraging the power of mobile marketing for brands
From: swamicrm, 10 months ago
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Mobile Megatrends 2008 (VisionMobile)

2008-02-10T14:42:00.002-08:00

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An insight into 15 megatrends for the mobile industry for 2008.
Compiled by VisionMobile Research.
From: guest94da57, 1 month ago
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Future Web Trends

2008-02-10T14:42:00.001-08:00

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Presentation on future web trends, presented at the iCommons "Innovation Series" with Jimmy Wales
From: matthewbuckland, 2 months ago
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Social Media

2008-01-23T08:00:00.001-08:00

From: wah17

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A Literature Review on Social Media. A compilation of social media thoughts from the experts point of view. Produced by Alex Wong from Charles ... less Sturt Uni, Australia. Can be contacted via email wah17@yahoo.com

Mobiel Web 2.0?

2008-01-14T00:44:00.001-08:00

From: admkrm

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The Metaverse: Your life, live and in 3D

2008-01-14T00:09:00.000-08:00

Stanford Humanities Lab presents Metaverse Meetup #2 featuring Jamais Cascio. This was really interesting event in which Jamais Cascio outlined some possible scenarios for the future online life that both contained optismism as well as some somber warnings of what might happen in a not too distant future.

The man: Jamais Cascio writes about the intersection of emerging technologies and cultural transformation, focusing on the importance of long-term, systemic thinking. His work regularly appears both in print and online, and he has spoken around the world on issues such as the global environment, technological transformation, and political change.

In 2003, Cascio co-founded WorldChanging.com , the Utne Independent Press Award-winning website identifying models, tools, and ideas for building a "bright green" future.

In March, 2006, he started OpenTheFuture.com as his online home. Cascio presently serves as a research affiliate at the Institute for the Future, as the Director of Impacts Analysis for The Center for Responsible Nanotechnology, and as a founding fellow at the Institute for Ethics and Emerging Technologies.

The talk: The Metaverse -- what does it include, where is it going, and how will it change our lives? Based on my work for the Metaverse Roadmap Overview, I'll look both at the underlying technologies of the Metaverse and at the social, cultural and economic impacts it could have.

If you want to know more about The Metaverse see Metaverse Roadmap Report writen by Jamais Cascio

Trends for the future

2007-12-20T05:20:00.001-08:00

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The 14 trends impacting us now and tomorrow

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Web 2.0 summit 2007

2007-12-20T03:41:00.001-08:00

Where are we most stimulated? At the Web's edge.

Where are the greatest opportunities, and the greatest risks? At the Web's edge—the places where the Web is just beginning to take root: the industries, geographies, and applications that have yet to be conquered by the Web's wide reach.

For the past three years, the Web 2.0 Summit has explored ideas which have already begun to slip into the mainstream. This year, we'll highlight news from unusual suspects—the enthusiasts and dreamers touching the edges of spaces not yet conquered by the Web, as well as established players who are looking to expand into new and previously unimaginable realms.

How is the Web infiltrating new beachheads in areas we never thought it could—or would? What are the majors doing at the edge, at the loony "twenty percent time" at Google, in the labs at MSN, IBM, etc., that might inform entirely new applications, opportunities, even threats? What are the edge startups promising to redefine the center? What are the things we wish or know the Web can do, but so far, is failing us? What are the edges in terms of policy, politics, and morality? Bericht publiceren

Learn More about Web 2.0 Summit...

Business aspects of social software and collaboration

2007-12-17T05:16:00.001-08:00

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Web 2.0, social software, blogs, wikis, instant messaging. New tools and new ways of approaching communication and coordination among customers, suppliers, and partners. Software to help companies share information has been around for more than 15 years. How do the new tools intersect with existing ones? How can you best leverage new technologies for faster time-to-market and increased customer satisfaction? What is the role of security in an increasingly open supply-chain communication system? We'll examine these questions and talk about current and future technologies and trends.

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From: edbrill, 1 year ago

Web 2.0 Video Search Engine Sproose

2007-12-15T15:03:00.000-08:00

Sproose (tour), the video search engine with a human touch, bestaat al een tijdje. Het is meta video Search Engine in combinatie met een social networking community.Video zoekresultaten van o.a. Google en Yahoo! worden door de leden van Sproose op een DIGG achtige manier beoordeeld. Schijnbaar hebben ze er zin in bij Sproose, want er is net een Duitse versie gelanceerd.

source: http://www.dutchcowboys.nl/socialmedia/12155

Power of Google

2007-12-11T12:56:00.000-08:00

The Social Control van Google komt heel goed naar voren in dit filmpje.
Does Google really worry about our privacy?

Tim O'Reilly: Graphing Social Patterns Conference Keynote

2007-12-11T11:59:00.000-08:00

Written by Sean Ammirati / October 9, 2007 / 4 comments

I'm at the Graphing Social Patterns conference in San Jose again today. I'm covering the event for Read/WriteWeb and doing a few interviews for Read/WriteTalk. This morning, Tim O'Reilly gave the 'developer keynote' for the conference. The presentation hit on three basic themes:

Background on O'Reilly Media
A Web 2.0 Refresher
What I Want from the Social Graph?

Tim started off by talking about the idea that "new technologies first exploited by hackers, then entrepreneurs, then platform players." A few good examples were the move toward adoption of universal WiFi access or webservices from network wifi groups and screen scraping hacks respectively.

Facebook Report

Tim referenced the report on Facebook that O'Reilly Radar just released. You can see our coverage here. Basically, O'Reilly has been aggregating usage data from Facebook for a few months. They also normalized the data after Facebook shifted from reporting number of installs to true engagement. The most important finding from the report is that 87% of usage goes to 2% of applications. In other words, the Long Tail is not in effect for Facebook applications yet. Tim went on to segment this finding across different categories of applications, but it was consistent across all categories.

A Web 2.0 Refresher

Tim started by joking about the overuse of the term 'Web 2.0'. However, he felt it was important to offer a refresher on web 2.0 in light of the discussion on the "social graph" (see our explanation of the term here). He said that really web 2.0 is ultimately about "systems that harness the network effect to get better the more people who use them." In other words, it is about building 'collective databases.' He cited a paper by Dan Brickland entitled 'The Cornucopia of the Commons: How to get volunteer labor' (Dan was creator of the first spreadsheet Visicalc), which cites 3 Ways to Build Collective Databases:

Organized Manual: Pay people (ex: Yahoo! Directory)
Volunteer Manual: Get volunteers (ex: Wikipedia)
Organized Mechanical: Architect systems to get smarter automatically (ex: P2P)

Harnessing Collective Intelligence

Tim commented that "every true web 2.0 company is building a database whose value grows in proposition to the number of participants -- that is, a network-effect-driven data lock-in - with accelerating returns to winners." Tim repeated his oft-quoted claim that the Google Page Rank algorithm was the first Web 2.0 application. He also pointed to some recent examples, like Wesabe and Mint doing this in the Personal Financial Services space.

Facebook Can Be Doing Better

Next Tim transitioned to how he felt FaceBook could do better leveraging collective intelligence. He focused on the confirmation questions that Facebook requests, while that data is already available on the web. For example, he talked about friend requests from employees when data on the web already confirms they are employees. Also, O'Reilly Authors have requested to friend him and Amazon already shows they are friends. The fact this data exists is something we've explored reguarly with our coverage of the Semantic Web.

Questions you should be asking?

Tim wrapped up this section of his presentation by reviewing five questions that everyone should be asking:

Am I doing everything I can to build applications that learn from your users?
Does my application get better with more users, or just more busy and more crowded?
If "Data is the Intel Inside" of Web 2.0, what data do I own?
What user-facing services can I build against it?
Does my platform give me and my users control, or take it away from us? (note: I personally spoke about this at the Always On Conference)

Conclusion -- What I Want from the Social Graph

Finally, Tim discussed what he believes we really want from social graph data:

I want it to reflect my REAL social relationships (mine my phone and email)
I want it to help me manage those contacts (how to reach them, updated status)
I want to manage groups of people
I want it to recognize asymmetry in relationships
I want fine grained control over what I see and what I ignore. For example, he talked about wanting to see his daughter's flickr photos but not other updates.
I want to discover interesting people and express the actual relationship.

What do you think? Is this what you want from your social graph data?

LinkedIn vernieuwd

2007-12-11T05:53:00.000-08:00

Dan Nye, chief executive of LinkedIn (Photo: Dave Getzschman )

Met een compleet vernieuwde site en een op maat gesneden nieuwsdienst wil Linkedin een Mekka voor professioneel netwerken op poten zetten, zo is te lezen op de site van ZDNet. Verder zijn ook applicaties van buitenaf welkom, maar de Facebook-achtige speeltjes houden ze liever buiten de deur.

LinkedIn, dat al meer dan 17 miljoen gebruikers telt, stelt de vernieuwde homepage vooralsnog alleen in bètaformaat beschikbaar.... lees meer bij dutchcowboys.nl

A Literature Review on Social Media

2007-12-11T05:19:00.001-08:00

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From: wah17

A Literature Review on Social Media. A compilation of social media thoughts from the experts point of view. Produced by Alex Wong from Charles ... less Sturt Uni, Australia. Can be contacted via email wah17@yahoo.com

Best Social network websites

2007-12-11T05:10:00.001-08:00

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Social network websites: best practices from leading services
From: faberNovel, 1 week ago

This document provides a general background for understanding social network websites and the study of online matchmaking websites and business network websites

This study is only the first step. Distributed under creative commons license, it should be completed and improved through the contribution of external experts, firms and web users as major moves in the industry are expected to occur in the coming months

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Web 2.0 achtergronden en business modellen

2007-12-11T04:59:00.001-08:00

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Presentatie Web 2.0 (oktober 2007)

From: bartvandermeij, 1 month ago

Presentatie voor Syntens Groningen over de achtergronden en business modellen van Web 2.0

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Visie MarketingMonday op de commerciële strategie 2.0

2007-12-11T04:57:00.001-08:00

Presentatie MarketingMonday

From: marketingmonday, 6 months ago

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Visie MarketingMonday op de commerciële strategie 2.0

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Trends rondom web 2.0 en social computing

2007-12-11T04:55:00.001-08:00

Vincent Everts December presentatie

From: vincente, 6 days ago

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Trends rondom web Web1.0 en de overgang naar Web2.0. Social networks, communicatie en marketing 2.0.

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Online reisportalen in heftige concurrentie

2007-12-11T04:37:00.000-08:00

In de laatste kwartaal van dit jaar zijn er een aantal grote nieuwe websites bijgekomen op het gebied van reizen. Ilse lanceerde in oktober Ilse Reizen en vervolgens kwam Wegener in november met Reisradar en zag Greenbookings.com het licht.

In de strijd om de bezoeker en de reizende consument mengt zich sinds 5 december ook Travelta.nl, een web 2.0 georiënteerde reissite.

Meer info is te vinden op de site van ITcommercie.

Bron: ITcommercie

Reisindustrie is prominent aanwezig op internet
Emerce (01-12-07)

De reisindustrie is nadrukkelijk aanwezig op internet. De nieuwe mogelijkheden van het web zoals consumer generated content, delen van multimedia en onderlinge interactie hebben met betrekking tot de reiswereld geleid tot een nieuwe term: travel 2.0.

Het woord `travel` is na `porno` het populairste transactiedomein op internet. In het afgelopen jaar werd in Europa 38 miljard euro uitgegeven aan online boekingen, aldus onderzoeksbureau Eye For Travel. Het betreft 15% van alle reisboekingen. Dit jaar groeit het bedrag naar verwachting tot 47 miljard euro, oftewel 18% van de totale markt. In 2008 komt het bedrag naar verwachting uit op 55 miljard euro, oftewel 21% van de totale markt. Ook een aanzienlijk deel van de boekingen die via fysieke reisbureaus worden gedaan, wordt beïnvloed door online oriëntatie en zoekgedrag.

Een van de problemen van interactie op internet is dat het al snel leidt tot ruzies, ongewenste promoties, betweterij, broodnijd en smaad. Grote virtuele gemeenschappen hebben echter een zelfreinigend vermogen. Deelnemers hebben snel door wanneer recensies ten onrechte overdreven positief of negatief zijn. In de nabije toekomst vormt mobiel internet een aantrekkelijk kanaal om consumenten ter plaatse toeristische informatie te verstrekken.

The state of Enterprise 2.0

2007-12-09T15:47:00.000-08:00

The state of Enterprise 2.0 by ZDNet's Dion Hinchcliffe -- Industry analysts, CIOs, and business leaders around the world are continuing to try to read the industry tea leaves in 2007 when it comes to the subject of Enterprise 2.0, the increasingly popular discussion of using Web 2.0 platforms in the workplace. The primary topic of interest? Whether Enterprise 2.0 brings real bang for the buck by making the daily work of organizations measurably more productive, efficient, and innovative. Investors and executives are just not going to make significant bets on Enterprise 2.0 in terms of resources and risk exposure without good information on the likely returns of implementation.

The 10 top challenges facing enterprise mashups

2007-12-09T15:32:00.000-08:00

The 10 top challenges facing enterprise mashups by ZDNet's Dion Hinchcliffe -- The promise of remixing existing online services and data into entirely new online applications in a rapid, inexpensive manner, often referred to as mashups, has captured the software industry's imagination since the release of first major example, HousingMaps.com, in early 2005. Since then, mashups have offered the potential to finally make widespread software reuse a reality, enable SOA initiatives to achieve positive ROI, and radically drive down the cost of application development while satisfying large applications backlogs that plague organizations almost everywhere.

Tuning Up Site Search - IA Summit 2007

2007-12-09T14:41:00.001-08:00

From: ChrisFarnum, 8 months ago

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Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.

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Enterprise Information Architecture

2007-12-09T14:37:00.001-08:00

Enterprise Information Architecture: Because users don't care about your org chart

From: lrosenfeld, 1 year ago

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Lou Rosenfeld's day-long seminar on enterprise information architecture. (Updated September 2007.)

For more information on the seminar, visit http://louisrosenfeld.com/eia/

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