vrijdag 10 oktober 2008

Trends in online publishing

Trends in online publishing door Marco Derksen van Marketingfacts.nl


zondag 28 september 2008

The Death of the Grand Gesture


Deborah Schultz at Web 2.0 Expo 2008 (New York) about ‘The Death of the Grand Gesture’.

Google Earth in 2020


A future Google TV ad

Prometeus - The Media Revolution - Part Two


In the year 2015 People have access to a deep information. However the press as you know it as seed to exist. The road to 2015 began in XX century.

Prometeus - The Media Revolution - Part One


Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Category: Entertainment

zondag 21 september 2008

Web 2.0 Business Models

A look at some ways to make money with a Web 2.0 approach to business

zondag 10 februari 2008

Mobile Marketing




Leveraging the power of mobile marketing for brands
From: swamicrm, 10 months ago
SlideShare Link

Mobile Megatrends 2008 (VisionMobile)



An insight into 15 megatrends for the mobile industry for 2008.
Compiled by VisionMobile Research.
From: guest94da57, 1 month ago
SlideShare Link

Future Web Trends



Presentation on future web trends, presented at the iCommons "Innovation Series" with Jimmy Wales
From: matthewbuckland, 2 months ago
SlideShare Link

woensdag 23 januari 2008

Social Media

From: wah17

A Literature Review on Social Media. A compilation of social media thoughts from the experts point of view. Produced by Alex Wong from Charles ... less Sturt Uni, Australia. Can be contacted via email wah17@yahoo.com

maandag 14 januari 2008

Mobiel Web 2.0?

From: admkrm

The Metaverse: Your life, live and in 3D




Stanford Humanities Lab presents Metaverse Meetup #2 featuring Jamais Cascio. This was really interesting event in which Jamais Cascio outlined some possible scenarios for the future online life that both contained optismism as well as some somber warnings of what might happen in a not too distant future.

The man: Jamais Cascio writes about the intersection of emerging technologies and cultural transformation, focusing on the importance of long-term, systemic thinking. His work regularly appears both in print and online, and he has spoken around the world on issues such as the global environment, technological transformation, and political change.

In 2003, Cascio co-founded WorldChanging.com , the Utne Independent Press Award-winning website identifying models, tools, and ideas for building a "bright green" future.

In March, 2006, he started OpenTheFuture.com as his online home. Cascio presently serves as a research affiliate at the Institute for the Future, as the Director of Impacts Analysis for The Center for Responsible Nanotechnology, and as a founding fellow at the Institute for Ethics and Emerging Technologies.

The talk: The Metaverse -- what does it include, where is it going, and how will it change our lives? Based on my work for the Metaverse Roadmap Overview, I'll look both at the underlying technologies of the Metaverse and at the social, cultural and economic impacts it could have.

If you want to know more about The Metaverse see Metaverse Roadmap Report writen by Jamais Cascio